24 April 2013
Quidco takes to the Underground
Even now six months away the campaign launched, the Quidco Get Paid to Shop ads can still be seen on trains in the London Underground. The campaign was comprised of 5 tube carriage variations, 16-sheet over the track poster and two lift/escalator poster variations. Registration and brand awareness has increased as a result of the exposure.
The design was simple and focused on the message, a choice taken for a number of factors (time, budget and the launching of a rebrand for Quidco). In fact keeping it simple was helpful for projecting a trustfully brand and easy-to-use product. The wit and clarity of the message is thanks to the work of expert copywriter Simon Carbery.