I'm Mike Barker, a product & ux designer based in Berlin, London & Winnipeg with over 15 years of print & digital design experience.
Currently making new products at development incubator Tipping Canoe. Formerly the Lead Product & UX designer at Quidco/Shoop, I have also had the privilege to work on products for companies including Wareable, Earnaway, The Globe & Mail, Toronto Star, Autodesk and Adbusters.Also see: Portfolio · Book
I lead the product & experience design for a new fashion loyalty platform. Leveraging the successful loyalty model honed at Quidco, the team has created a new product to address several underserved audiences, launching our beta within 4 months.
Redesign and front-end development of the company's website. The previous design had become dated and the content was seldom updated. A content audit had been produced with the aim to make the site modern and reflective of a professional company.
Bargain Moose & Mom Deals
Several Tipping Canoe content sites were brought together on a new bespoke content platform, requiring redesigns which balanced individual brands with an unified user interface. After four redesigns, an entirely new brand was created to service the US market.
A look back. Selected school work ›
Design & experience observations
Non-narrative story forms for the web
Readers retain information better from news repackaged in alternative formats, at least that was what a decade old study found for print newspapers
Creating an unified UI across multiple brands
Allowing multiple brands their individual voice on a consistent content platform
ClickSnap mobile app case process study
Indepth look at the design process used for a project under a tight deadline
Wishble film site
Ongoing side-project focused on offering better film suggestions and super-charging the iTunes movie wish list.